The Save the Children Fund, widely referred to as Save the Children, is an international NGO dedicated to promoting children’s rights, delivering humanitarian aid, and supporting the welfare of children in developing nations.
Job Information
Job Type – Full Time, Remote, Hybrid
Qualification – BA/BSc/HND
Experience –
Location – Nairobi
Job Field – Media / Advertising / Branding, NGO/Non-Profit
Team and Role Purpose
The Global Head of Brand and Creative Content is part of the Global Engagement Team, which focuses on leveraging brand, creative content, digital experiences, and integrated planning to grow reach, boost income, and build reputation. In collaboration with the wider global movement, the team uses both creativity and strategic insights to design impactful, audience-led strategies and campaigns that create long-lasting change for children. Through bold storytelling, innovative marketing, and digital engagement, we challenge conventions, attract support, and remain relevant in today’s fast-evolving landscape—ensuring every child has a chance at a better future.
The Global Head of Brand and Creative Content role exists to shape and implement the strategic direction of Save the Children’s global brand and creative efforts to increase influence, funding, and impact for children worldwide. The role strengthens brand consistency, emotional connection, and message clarity, ensuring content is insight-based, inspiring, and widely accessible. By leading a talented team and working across various Save the Children offices and members, this position champions creativity and innovation, inspires public action, and contributes to building a global movement for children.
Reports To: Global Engagement Director
Work Pattern: Hybrid/Remote, flexible working arrangements available
Contract Length: Permanent
Grade: M4
Location: Any approved Save the Children International office. (See list here: Hiring Locations)
Time Zone: Any
Salary: Based on Save the Children’s compensation framework. For UK-based candidates: approx. £75,000 per annum
Right to Work: Must already have the right to work in chosen location
International Travel: Up to 10%
Budget Responsibility: Yes
Team Management: Leads a team of 12, including 4 direct reports (Global Brand Lead, Global Story Gathering Lead, Global Storytelling Lead, Global Content Hub Manager)
Key Responsibilities
- Drive a unified global brand and content strategy aligned with Save the Children’s mission, promoting a clear and compelling brand narrative worldwide.
- Lead the creation and rollout of impactful, emotionally resonant, and insight-informed content that elevates the brand and supports global engagement and fundraising goals.
- Ensure consistent brand identity through tone, visuals, and messaging; manage branding tools and guidelines to maintain a unified experience across regions.
- Uphold ethical standards in content gathering, including compliance with global consent procedures and image policies, protecting all individuals featured.
- Guide emergency content strategy to increase engagement, boost support, and strengthen brand trust during crises.
- Work closely with stakeholders to embed the global brand and architecture across all campaigns and communications, promoting cross-market consistency.
- Use data and insights to track brand performance and content reach, continuously improving strategies to maximize effectiveness.
- Lead and develop a diverse, equitable team culture, encouraging growth and professional development in line with Save the Children’s values.
- Support a vibrant global community of brand and content professionals through collaboration, knowledge-sharing, and promotion of best practices.
- Manage relationships with creative agencies and freelancers, ensuring all outputs are high quality, insight-based, and aligned with brand values.
Experience and Skills
Essential
Strategy:
- Strong background in developing brand and content strategies with extensive stakeholder engagement.
Leadership: - Proven ability to lead, empower, and motivate teams; fosters an inclusive, respectful environment.
Brand: - Demonstrated experience leading a globally visible brand across multiple markets.
Content: - Expertise in developing multi-platform content, especially digital/social, informed by market and audience trends.
Communication & Storytelling: - Excellent writing and speaking skills; able to create narratives that connect emotionally with diverse audiences.
Creative Thinking: - Strategic, innovative thinker with a passion for compelling branding solutions.
Stakeholder Engagement: - Skilled at building strong internal and external relationships to unify brand vision across markets.
Desirable
- Experience in running large global campaigns, particularly in the humanitarian or non-profit sector
- Background in brand creation or repositioning
- Project management in marketing or communications
- Data analysis skills to refine brand performance
Education and Qualifications
Essential
- Bachelor’s degree in Marketing, Communications, or a related discipline, or equivalent experience
- English fluency required; additional UN languages a plus
Desirable
- Professional certifications in strategic marketing or brand management