Hillside College is a forward-thinking and modern institution committed to delivering top-quality education and training. It is strategically located at the gateway of Eastlands, in the vibrant city of Nairobi, Kenya.
Job Information
- Job Type: Full Time
- Qualification: BA/BSc/HND, Diploma
- Experience: 2 – 16 years
- Location: Nairobi
- Job Field: Sales / Marketing / Retail / Business Development
- Salary Range: KSh 30,000 – KSh 50,000 per month
Hillside College is looking to hire a dynamic, results-oriented, and self-motivated professional to fill the following position:
Marketing Officer
The role involves overseeing the institution’s marketing initiatives and leading student recruitment campaigns.
Key Responsibilities
- Collaborate with the Chief Executive/Administrator to design and implement marketing strategies.
- Ensure timely production and dissemination of marketing materials such as brochures, flyers, and posters.
- Generate viable leads and conduct follow-ups to convert interest into enrollments.
- Manage the creation and execution of advertisements and promotional content.
- Recruit, train, and support sales agents while assessing marketing outcomes for continuous improvement.
- Drive Go-To-Market campaigns to effectively engage the target audience and meet enrollment targets.
- Compile monthly reports detailing marketing activities and suggest strategic improvements.
- Create and monitor marketing budgets.
- Foster partnerships with media outlets to enhance the visibility and branding of the institution.
- Plan and carry out digital marketing activities across platforms like websites, Facebook, Twitter, LinkedIn, Instagram, and Google Ads; track and report on social media performance for future planning.
Key Competencies
- Diploma or Degree in Marketing
- Minimum of two years’ experience in a similar position
- Well-connected within media and communications circles