HCS Affiliates Group is a comprehensive human resources and management consultancy firm based in Nairobi, Kenya.
Job Information
Job Type – Full Time
Qualification – BA/BSc/HND
Experience – 2 years
Location – Nairobi
Job Field – Sales / Marketing / Retail / Business Development
Key Account Sales Representative
Our client, a reputable company within the FMCG industry with an established presence in both local and international markets, is seeking to recruit a Key Account Sales Representative.
The role involves executing key account strategies aligned with trade and distribution goals, and driving sales, distribution, and trade marketing initiatives.
Reports to: Key Accounts & Institutions Manager
Key Duties and Responsibilities
Operational Roles:
- Drive sales targets, ensure the right product mix, and maintain visibility, availability, quality, and correct pricing within assigned key accounts.
- Execute key account plans as directed by the Key Accounts Manager.
- Ensure targets for product visibility, availability, sales volume, and pricing are met.
- Conduct regular visits to key accounts to negotiate, take orders, and ensure adherence to the trade coverage plan.
- Collect and report competitor data to keep the Key Accounts Manager updated.
- Meet distribution goals related to product availability, service quality, and inventory rotation to achieve optimal customer satisfaction.
- Enhance brand visibility through appropriate merchandising and display in line with set guidelines.
- Manage all assigned resources responsibly to optimize their use and ensure security.
- Identify and mitigate commercial risks in the territory.
- Comply with internal control processes for resolving cash or inventory discrepancies.
- Monitor and enforce compliance with credit terms in designated accounts.
- Oversee the successful implementation of marketing campaigns and activations.
- Perform any other duties as assigned by the Key Accounts Manager.
Working Relationships
Internal:
Share territory-specific customer insights with the Key Accounts Manager and Head of Sales and Marketing.
External:
Foster strong relationships with customers by offering timely assistance and addressing their concerns effectively.
Key Result Areas:
- Grow market share in assigned key accounts
- Meet or exceed monthly sales targets
- Ensure high levels of customer satisfaction
- Identify and leverage market growth opportunities
- Maximize efficiency in use of company assets
- Maintain effective cost management
Required Qualifications and Skills:
- Bachelor’s degree in Marketing, Business, or a related field
- Minimum of two (2) years’ experience in sales
- Strong computer skills
- Basic understanding of brand management
- Excellent sales and negotiation abilities
- Good communication and reporting skills (written and oral)
- Valid driver’s license with practical driving experience